Privacy Policy

1. Who We Are

ITZ Supps (trading as In The Zone Supps) operates itzsupps.com and sells NeuroLyte and related products. We are the entity responsible for handling your personal information.

If you have any questions about this policy, contact our Privacy Officer at Dyllan.sack@itzsupps.com.

2. What Personal Information We Collect

We collect personal information that is reasonably necessary for our business functions. This includes:

Information you provide directly

• Name, billing and shipping address, phone number, and email address (when placing an order);
• Payment information — processed securely by our payment provider (Shopify Payments / Stripe). We do not store full card numbers;
• Email address when subscribing to our newsletter or waitlist; and
• Any information you include in communications you send to us (e.g. support enquiries).

Information collected automatically

• IP address and general location data;
• Browser type, device type, and operating system;
• Pages visited, time spent on pages, and links clicked on our website; and
• Referring website or source (e.g. a social media ad).

We collect only the personal information that is necessary for our purposes. We do not collect sensitive information (as defined under the Privacy Act) unless specifically required and with your consent.

3. How We Collect Personal Information

We collect personal information:

• Directly from you when you place an order, create an account, subscribe to our mailing list, or contact us;
• Automatically through cookies, pixels, and similar tracking technologies when you use our website; and
• From third-party platforms (e.g. Shopify, Meta Ads, Google Analytics) that provide analytics and marketing services.

Where possible, we collect personal information directly from you rather than from third parties.

4. Why We Collect and How We Use Your Information

We use your personal information to:

• Process and fulfil your orders, including shipping and delivery;
• Communicate with you about your order, including updates, tracking, and receipts;
• Respond to your customer service enquiries;
• Send you marketing communications (only where you have opted in or where permitted by law);
• Improve our website, products, and services through analytics;
• Comply with legal obligations, including fraud prevention; and
• Protect our legal rights.

We will not use your personal information for any purpose that is incompatible with the primary purpose for which it was collected, unless you consent or an exception under the Privacy Act applies.

5. Direct Marketing

We may send you marketing communications about our products and promotions if you have opted in to receive them. Every marketing email includes an unsubscribe link. You may opt out at any time by:

• Clicking the unsubscribe link in any marketing email; or
• Contacting us at Dyllan.sack@itzsupps.com.

We will honour opt-out requests promptly. Transactional emails (e.g. order confirmations) are not marketing and cannot be opted out of while you have an active account or order.

6. Disclosure of Personal Information

We may disclose your personal information to:

• Shopify Inc. — our e-commerce platform provider, for order processing and store management;
• Shipping and logistics providers (e.g. Australia Post, CouriersPlease) — to fulfil your order;
• Payment processors (e.g. Shopify Payments, Stripe) — to process your payment securely;
• Marketing platforms (e.g. Meta, Google) — for advertising and analytics, where you have consented to cookies; and
• Legal and regulatory authorities — where required by law.

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.

7. Cross-Border Disclosure

Some of our service providers (including Shopify, Stripe, Meta, and Google) are based outside of Australia and may store or process your personal information in countries including the United States, Canada, and Ireland. Before disclosing information overseas, we take reasonable steps to ensure the recipient handles it consistently with the Australian Privacy Principles, as required by APP 8.

By using our website and providing your personal information, you acknowledge that your data may be transferred to and processed in overseas jurisdictions.

8. Storage and Security

We take reasonable steps to protect your personal information from misuse, interference, loss, unauthorised access, modification, and disclosure. These steps include:

• SSL/TLS encryption on our website;
• Secure, access-controlled storage via Shopify's infrastructure;
• Limited internal access to personal information on a need-to-know basis; and
• Payment processing through PCI-DSS compliant providers.

No method of internet transmission or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee absolute security.

When personal information is no longer required, we will take reasonable steps to destroy or de-identify it.

9. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to improve your browsing experience and for analytics and marketing purposes. Cookies may be placed by us or by third-party services (e.g. Google Analytics, Meta Pixel).

You can control or disable cookies through your browser settings. Disabling cookies may affect the functionality of our website, including the ability to complete a purchase.

10. Accessing and Correcting Your Personal Information

Under the Privacy Act, you have the right to request access to the personal information we hold about you, and to request that we correct inaccurate, incomplete, or out-of-date information.

To make an access or correction request, contact us at Dyllan.sack@itzsupps.com. We will respond within 30 days. We may need to verify your identity before providing access.

We will not charge a fee for making a request, but we may charge a reasonable fee to cover the cost of providing access (e.g. copying costs) in some circumstances.

11. Complaints

If you believe we have mishandled your personal information or breached the Australian Privacy Principles, please contact us first at Dyllan.sack@itzsupps.com. We will investigate and respond within 30 days.

If you are unsatisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC):

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. The updated policy will be posted on this page with a revised "Last updated" date. We encourage you to review this policy periodically.

13. Contact Us

This policy is governed by the laws of New South Wales, Australia and the Privacy Act 1988 (Cth).